Just Organik aims to make organic food more accessible and affordable to the consumer, and create new opportunities for farmers by motivating them to adopt organic farming practices. Launched in 2013 by Pankaj Agarwal and Richa Agarwal, Just Organik started out from the basement of Pankaj’s home. Today, the brand operates out of two offices in Delhi and Rudrapur, along with a processing unit based in Delhi. “Our journey started almost four years back when a life-impacting event forced me to think beyond 18 years of my corporate job in the technology sector. I thought that safe food is a fundamental right. When even our daily food is not safe, organic food is the only answer,” Pankaj says. Currently, Just Organik offers products across a range of categories, including pulses, millets, cereals, spices, sweeteners, oils and tea among others. The brand has been certified by India Organic, USDA and EU organic standards, and is also recognised by DIPP, Government of India, under the Start Up India initiative.